Interview with the scientist, philosopher and speaker
Prof. Dr. Gunter Dueck in the lecture
Question: Professor Dueck, an entire book manuscript and many other texts available for download on your website, the column »Daily Dueck«, unpaid lectures such as at re:publica, detailed contributions in social networks, interviews, mentoring for younger colleagues: do you still have time for paid work?
Gunter Dueck: Yes, I now make a living from my lectures, and I make instagram data a good living. But that wasn't the plan at the beginning. In the first phase, it was a real mission for me. I "had" to tell humanity something so that the world would be a better place. When I was still employed at IBM, the company got all the fees and I never kept a cent. That gave me a certain amount of freedom or inner independence in terms of content: "What do you want - I may not have said exactly the politically correct thing, more my own opinion - but I'm earning money for you with that!" Most recently, I basically brought my own salary with me. Around 2011, YouTube caused a certain breakthrough. Before, you had to rely on word of mouth to get invited to lectures. But when people started uploading entire lectures to YouTube, I quickly became much more well-known. Today, organizers no longer have to call around to see if anyone has something important to say; they watch the videos. That’s how I ended up starting my own business after I retired.
About this interview series
"Give away what you know - to sell what you can do !" That is the core message of my book and my method PRINCIPLE FREE . For the practical examples in the new edition, I let a total of twelve well-known knowledge sharers speak for themselves. The interviewees describe what drives them, what works well for them and how they became so successful. They talk about their positioning, personal experiences, and how they deal with competitors and network partners. These interviews will gradually appear here in the PR Doctor.
“The free principle. Give away knowledge – increase attention – win customers”, new edition August 2017, 266 pages, hardcover, ISBN: 978-3-527-50908-9, Wiley-VCH, Weinheim