Product introduced: Arara Message

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Case study 4: Airoba Co., Ltd.
Industry: Information and communications industry

Airoba Co., Ltd. delivered all of its email content in text format, which gave off a stiff impression, and the company was worried about whether important points and links to which customers healthcare email list were expected to access were being properly communicated.

[Deciding factor for adoption]
The company placed importance on "being able to easily create HTML emails even for beginners." In that respect, they decided to adopt Arara Message's "HTML Easy Mode," judging it to be an intuitive and easy-to-use tool. Another major deciding factor was the fact that effectiveness measurements such as the number of opens and clicks can be easily confirmed from the delivery history screen. Furthermore, when questions arose about how to use the system, the prompt and courteous support from the sales representative was also a deciding factor in adopting the system.

[Effects after implementation]
By using "HTML Easy Mode", we can now send visually easy-to-read emails. We have received feedback from customers saying, "I came to the exhibition because I read the newsletter." The newsletter distribution work is basically done by one person, and the entire process from creation to distribution takes about an hour, with HTML email design taking about 30 minutes.