How to Use Power Words in Pop-Ups and Landing Pages

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Pop-ups and landing pages are powerful marketing assets on their own, but consumers are already accustomed to seeing them. You need to add that extra “wow” factor if you want higher conversion rates . Using a list of power words will help with both.

What are pop-up windows?
A popup is any window or overlay that appears in front of a specific website and invites the user to interact. A slider popup appears at the top, bottom, right, or left of the screen, while commercial property owners database an exit popup appears when the user attempts to leave the site.

You can use an exit-intent popup to capture email addresses or announce a short-term sale, for example. Slider popups are ideal for informing users about sales and free shipping offers.

Regardless, popups need to use strong words if you want to convert visitors . Let's look at two examples to see how they work.

Here is the first exit popup:

What are pop-up windows?

Here we have a fairly typical exit intent. Although it is not very exciting. Do you feel compelled to click?

We don't.

Now let's look at another version of the same exit intention.

What are pop-up windows?

We've livened it up a bit, haven't we? It's much more intriguing thanks to a few well-chosen strong words.

To identify them, you will have to read the rest of the article.

Use strong words that evoke exclusivity, authority, excitement, trust and prestige.
The idea of ​​a landing page or pop-up is to immediately grab the reader's attention. This means conveying exclusivity or authority, creating excitement or trust, and communicating prestige.

In other words, you want people to immediately respond to your offer and feel motivated to take action.

A/B testing keywords across all popups
Power words don't work in all situations, and not all the time. That's where A/B testing comes in . By testing different versions of your pop-ups, you can see which effective words and phrases work best.

Sometimes, one word can make a big difference in getting people to take action. A/B testing allows you to try different power words to see which ones get the most clicks and conversion rates. It’s like a game where you find the winning combination.

Use Hello Bar to automatically test different versions of your headlines, body copy, and calls to action. Instead of guessing, we'll let you know which one "wins" and works best for your popups and audience!

Tips for Using Power Words in Call to Action Buttons
The same rules apply to call-to-action phrases and buttons when it comes to our list of power words. Here, however, you want people to click immediately.

Use stunning power words that evoke excitement, simplicity, trust, scarcity, and prestige. Focus your readers on a specific benefit by using a power word that makes a person want to achieve something immediately.

By adding the powerful word “Today” to the call to action, goodFood creates a sense of urgency, urging the reader to purchase the product to avoid missing out.

goodFood CTA - Power Word

Image via goodfood

Tips for Using Power Words in Email Subject Lines
A big part of email copywriting is getting as many subscribers as possible to open the email. They need to feel like there's a secret to learn, so include powerful words that trigger curiosity in the best subject lines.

Currently, the average open rate for business emails is 34.2% with an average click-through rate of 2.66%. Among other strategies, you can use a list of power words to increase this rate.

You can use a few strong words in the subject line to excite people, appeal to their desires, or promise to help them feel complete . If appropriate, feel free to add a little humor.

Tips for Using Power Words in Product Names
Naming a product is always a long process. You just need the right name to convey what the product does and be creative. This is where you use descriptive words that highlight unique features or benefits, ensuring that your product stands out in a crowded market.

You can go further and use powerful words like revolutionary, premium, limited edition, and irresistible. These can make your product more appealing and make people notice it right away.

Also use power words that create excitement, trust, prestige, scarcity, and desire based on what your product does and your target audience.

Instead of any generic name, OPI used a powerful word here. Using the word “Infinite” to describe this product shows its long-lasting or durable quality.