Email Marketing Statistics That Will Dramatically Increase Your Conversions

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Author:

Michael Wicker

published

July 29, 2024

email marketing statistics
Email marketing statistics are available business opportunity seekers email list all over the internet, so we decided to put together a useful resource for those who want to learn how to increase conversions with email.

Knowing this data can help you make more informed decisions about your email marketing campaigns.

So, let's begin.

Fun Facts About Email Marketing
Did you know that the first email was sent back in 1971? Ray Tomlinson sent himself a meaningless email just to see if it would work.

That means that as of 2024, email has been around for a whopping 53 years! You may have gotten your own address much more recently, but email has a long and illustrious history.

Why not take advantage of this?

In 2023, about 45.6% of all emails sent worldwide were considered spam. You won’t want your emails to fall into this category . Don’t worry. You can use email marketing statistics as a guide to create a valuable and effective campaign that will lead to satisfied subscribers.

Important Email Marketing Statistics
Before we dive into some of the most notable email marketing statistics, we want to talk about metrics. While statistics can help you design your email campaigns, you need to collect your own data, analyze it, and use it to improve lead capture and overall ROI .

CTR (click through rate)
CTR refers to the percentage of your email subscribers who click on the call to action (CTA) link in your emails. Scroll Rates are notoriously low across industries, but you can improve yours by creating more value through email marketing.

Email Open Rate
Your open rate is the percentage of subscribers who actually open your emails. As we've said before, people get tons of emails and they think half of them are spam. If your email subject lines don't appeal to your audience, they'll delete your emails without reading them .

Email Conversion Rate
Your email's conversion rate describes the percentage of visitors who take a specific action based on your email. They may use your coupon code , buy an item you've discounted, or spend money on your site.

ROI (return on investment)
Email has a great ROI for most marketers. It is extremely inexpensive, so even if you only generate a few dollars, you can turn your email marketing campaign into a huge win for your company.

What is Email Marketing ROI?
You can calculate your return on investment by subtracting the amount of money you spend on email marketing from the total revenue generated .

Let's say you spend $99 a month on email marketing. Within 30 days, you generate $2,000 in sales from your email campaigns.

That means the return on investment for email marketing is $1,901. Pretty impressive.

What is considered a good email marketing conversion rate?
We know email marketing is effective.

What is considered a good email marketing conversion rate?