Online Demonstrations

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4. Online forms
Online contact forms CTA. You can use them for a variety of reasons, including:

Free trials
Webinars
Consultations
To request a call back
Getting people to provide personal information can be a little more challenging than asking them to share content on social media.

Therefore, you should include a few sentences in your call to action that convince potential customers of your reliability and ability to handle data correctly.

For example, you can add "No hidden apparel company database fees or additional charges", "Cancel anytime" or "Request a call".

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order a call

Image courtesy of Survicate

5. Emails with calls to action
Did you know that the average return on investment (ROI) for email marketing is over $36 for every $1 spent ?

With such impressive statistics, you would be a fool not to send compelling emails with Lead-nurturing Calls to Action to your email lists.

But what calls to action should you send?

Well, abandoned cart emails can help you re-engage customers who have shown interest in your brand.

Alternatively, you can send a discount code to your email subscribers, thereby driving sales and building brand loyalty .

Feel free to experiment and don't forget to add links to your site.

Here's a good example of an effective call to action in an email that's also mobile optimized.

email cta

Image from really good letters

6. Read more calls to action
"Read more" CTAs are types of CTAs that encourage users to dive deeper into your content. You'll often see them at the end of blog post snippets or article summaries. They're great for keeping readers interested and increasing your page views.

For example, if you have a food blog, you could use a "Read More" call to action at the end of a recipe preview, inviting readers to view the full recipe and instructions.

These types of calls to action work well for:

News sites
Blog
Online magazines
Any site with long content
Here's a great example of a "Read More" call to action from ReadNow.

Read now CTA

Image via ReadNow

7. Calls to Action for Free Trial/Subscription
Free trial or subscription CTAs are types of CTAs that encourage users to try a service or subscribe to content for free or at a reduced price. These CTAs are especially effective for software-as-a-service (SaaS) companies, online publications, and subscription businesses.

This call to action for an IMPACT+ subscription is a great example of this type of call to action.

Impactplus Popup

Image via IMPACT+

You can make your free trial/subscription calls to action more effective by:

Clearly state the trial period or subscription terms
Emphasizing the value proposition
Using action-oriented language that creates a sense of immediacy
8. Calls to action to promote the event
Event promotion CTAs are essential when organizing webinars, conferences, or seminars. The goal of such CTAs is to increase the number of registrations for the event.

Your call to action could be, “Reserve your seat” or “Join the webinar.” The key to creating an effective call to action to promote an event is to emphasize the value of attending. For example, if you’re hosting a marketing seminar, your call to action could be, “Learn how to double your sales—register now!” Take a look at the call to action for the event, “Save My Seat.”

Time-based CTA

Image via WordStream

9. Feedback CTA
“We value your opinion!” Sound familiar? Well, these feedback calls to action are perfect for companies looking to improve their products, services, or overall customer experience .

They give you direct access to the customer’s thoughts, feelings, and experiences. For example, “Share your thoughts” or “Take our quick survey.” The key is to make the call to action simple and compelling for people to leave feedback.

These CTAs can help you gather important data to optimize your CTAs and other aspects of your business. You can even collect feedback from offline sources via a QR code with a powerful call to action.

This is what a call to action looks like in an email.

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Feedback

Image from really good letters

Components of a Call to Action
A successful call to action (CTA) is more than just a button or link. It’s a carefully crafted message that directs visitors to the next step. To create effective CTAs, you need to understand their key components.

1. Action-oriented text
The core of your call to action is its copy. Use strong verbs that tell people what to do. Instead of vague phrases like “Download,” try specific actions like “Download a free guide.”

Why is this important?

Action-oriented copy clearly explains what will happen when someone clicks your call to action, which can increase click-through rates.

2. Value Proposition
Your call to action should answer the question, “What’s in it for me?” Highlight the benefit your visitors will receive by clicking on the link. For example, “Save 50% today” is more compelling than “Buy now.”

3. Sense of urgency
Creating urgency can encourage immediate action. Use words like “Now,” “Today,” or “Limited Time” in your calls to action. Urgency works because it taps into people’s fear of missing out (FOMO).

4. Design elements
The visual aspects of your CTA are just as important as the text. This includes:

Button Shape and Size : Make your call to action button large enough to be noticeable, but not so large that it overwhelms the page.
Color : Use a contrasting color to highlight the call to action.
White Space : Surround your call to action with white space to attract attention.
Best practices for creating a service station
Still not sure how to write a call to action? Here's a simple checklist to follow:

Be direct and clear about your intentions.
Make sure your call to action button is bold and not surrounded by visual clutter. A great way to achieve this is through pop-ups and banner CTAs.
Use second-person commands such as "Try", "Get", "Learn", "Subscribe", etc.
Use clickable CTA buttons on landing pages to help users navigate your site.
Try to keep your call to action copy as concise and informative as possible.
Be sure to test the effectiveness of your calls to action using analytics tools and A/B testing.
Consider adding more than one CTA button to your landing pages to increase conversions.
Of course, there is no one-size-fits-all formula for a successful call to action, so be sure to tailor your message to your key audiences and channels.

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Frequently asked questions
Q1: How can the visual design and placement of calls to action affect their effectiveness on a web page?

Visual design and placement are critical to the effectiveness of CTAs. Using contrasting colors, plenty of white space, and making CTAs look like buttons can greatly increase engagement.

Q2: How can you use A/B testing to determine the most effective calls to action for a specific audience?

A/B testing helps you compare different variations of your call to action to see which one works best. Test elements like button color, copy, placement, and design. Track metrics like CTR and conversion rates to determine which version is most effective for your audience.

Q3: What role do personalized calls to action play in increasing user engagement and conversions?

Personalized CTAs tailor a message to the user’s interests or behavior, making the CTA more relevant and engaging. This relevance significantly increases engagement and conversions. The HubSpot report we cited in this post found that personalized CTAs convert 202% better than default versions.

Q4: What are the most common types of calls to action and where should they be placed?

This article looks at nine common types of calls to action and their typical placements:

Lead Generation CTA (Sidebars)
CTA for social media posting (top or bottom of content pages)
CTA buttons for purchase (product pages)
Online call-to-action forms (dedicated landing pages for registration)
Calls to Action in Emails (In Email Content)
Q5: How can calls to action be optimized for mobile users to ensure high click-through rates?

For mobile CTAs, use large, easy-to-tap buttons (minimum 44x44 pixels) and place them where thumbs can easily reach. Also, make sure your design is responsive and adapts to different screen sizes. Likewise, use short, compelling copy that clearly describes the benefits of tapping.

Increase Conversions with STO Pop-Ups
Understanding the different types of calls to action is critical to marketing success. From lead generation to collecting feedback, each type of CTA moves your audience down the sales funnel.

The key to an effective CTA is choosing the right type, strategic CTA placement, compelling copy, and an attractive design. Feel free to experiment with different CTA types and use A/B testing to find what works best for your audience.