The art of linking

[subornaakter20]

Links and embedded text links, as well as links to more information, are welcomed by readers if they fulfill the promise of providing more information or the answer to a question. The content to which you link must be specific. We must avoid the reader having to navigate further to access the information they need. We must "serve them on a silver platter" all the data that may be useful to them.

Don't forget your contact information
It is recommended that contact information be featured at the top of the page as a highlight. Journalists and bloggers work under tight deadlines and appreciate having easy access to optometrist accurate email list our company's media contacts.

The guarantee of visual content
In addition to attracting attention and generating better results than a text-only format, visual content stimulates social sharing, thereby amplifying the message and increasing the audience.

More distribution, more sharing
If you have an image or video, you shouldn't limit it to your website. You can upload it to your company's fan page, YouTube channel, or other sharing sites like Vimeo, SlideShare, Flickr, or Twitter (all of which accept both videos and images).

Describe what it is about
On all sites and pages where multimedia content is hosted, it is recommended to attach descriptive information to it. When posting it on social media, we should give it a descriptive title, use a variety of tags, categorize it correctly and include a description with a link related to the company's website. This way we will ensure that the video appears in relevant searches and is correctly indexed on the website.

Get professional help
There comes a time when a brand has a lot of information that it could promote and distribute, and at that point, if its message needs more than a push, it is time to seek professional help. There are distribution platforms, such as PR Newswire , with teams that distribute a wide range of multimedia press releases on a daily basis.

In addition, companies such as Genwords provide press release and content production services that are adapted to all social media.

Distributing engaging content to hundreds of websites with a wealth of interactive multimedia options can illustrate, enliven and amplify our messages in ways previously unimaginable.

If you want to know more about making press releases and content marketing , click here.

Image source: This image is a derivative work of Social Media by griseldangelo, available under the Attribution Non-Commercial License at