Research and analysis (Brand Research)
Posted: Thu Jan 30, 2025 10:14 am
Objective: Understand the market, audience and competitors.
This stage helps to understand the market, competitors, target audience and the current image of the company. It serves as a basis for creating strategies (plans) that will provide the brand with competitive advantages and an emotional connection with customers.
The objectives of the research and analysis stage are:
Identify the strengths and weaknesses of the company south africa email list and its products.
Identify the target audience and its needs.
Understand the competitive environment.
To formulate key values and brand mission.
Find unique advantages and opportunities for positioning.
Steps of the stage
1. Analysis of the internal state of the business
Objective: to understand the current position of the company, its resources and potential.
Assessing the mission and values: What are the goals of the business? What principles does it adhere to?
Products/Services: What exactly does the company offer? What are its unique features?
Assessing Current Image: How is the business perceived by customers? (You can conduct surveys or analyze feedback.)
Strengths and Weaknesses: SWOT analysis helps you identify what is working well and what needs improvement.
This stage helps to understand the market, competitors, target audience and the current image of the company. It serves as a basis for creating strategies (plans) that will provide the brand with competitive advantages and an emotional connection with customers.
The objectives of the research and analysis stage are:
Identify the strengths and weaknesses of the company south africa email list and its products.
Identify the target audience and its needs.
Understand the competitive environment.
To formulate key values and brand mission.
Find unique advantages and opportunities for positioning.
Steps of the stage
1. Analysis of the internal state of the business
Objective: to understand the current position of the company, its resources and potential.
Assessing the mission and values: What are the goals of the business? What principles does it adhere to?
Products/Services: What exactly does the company offer? What are its unique features?
Assessing Current Image: How is the business perceived by customers? (You can conduct surveys or analyze feedback.)
Strengths and Weaknesses: SWOT analysis helps you identify what is working well and what needs improvement.