Research and analysis (Brand Research)

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Objective: Understand the market, audience and competitors.

This stage helps to understand the market, competitors, target audience and the current image of the company. It serves as a basis for creating strategies (plans) that will provide the brand with competitive advantages and an emotional connection with customers.

The objectives of the research and analysis stage are:

Identify the strengths and weaknesses of the company south africa email list and its products.
Identify the target audience and its needs.
Understand the competitive environment.
To formulate key values ​​and brand mission.
Find unique advantages and opportunities for positioning.
Steps of the stage
1. Analysis of the internal state of the business
Objective: to understand the current position of the company, its resources and potential.

Assessing the mission and values: What are the goals of the business? What principles does it adhere to?
Products/Services: What exactly does the company offer? What are its unique features?
Assessing Current Image: How is the business perceived by customers? (You can conduct surveys or analyze feedback.)
Strengths and Weaknesses: SWOT analysis helps you identify what is working well and what needs improvement.