Examples of selection criteria for different types of business

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For online store

Goals: Increase sales, increase conversion, improve user experience.

Criteria:

Demographics: Gender, age. Example: Young people (18-30 years old) can be offered fashion trends, and more mature customers - classic clothes.
Behavioural: Purchase history, purchase frequency, interest in discounts. Example: Customers who purchase frequently will receive bonuses or offers for new products based on their preferences.
Geographic: Buyer's location. Example: Offer winter jamaica email list collection to residents of colder regions, and summer collection to southerners.
For a service company

Goals: Increase repeat orders, improve customer satisfaction, optimize marketing.

Criteria:

Psychographics: Lifestyle, needs. Example: Customers interested in eco-friendly solutions (e.g. installing eco-friendly windows) will receive offers for these services.
Customer life cycle: New customer, regular customer. Example: New customers can get a discount on their first visit, regular customers can get bonuses and privileges.
Behavioural: Frequency of service use, responsiveness to promotions. Example: Customers who actively use a company's services (e.g. a regular cleaner) may receive discounts on additional services.