Understanding how Google search works is important for those who deal with marketing and, in particular, SEO optimization . Because through an analysis of the criteria that allow the indexing and positioning of the results you can obtain the long-awaited fruits for the various projects on the internet.
The search engine is simple to use: type one or more philippines business email list words in the dedicated field and click on the “Search with Google” button. Then filter the results if you want images or videos. Or news and products to buy. But this is the user guide : what should someone who deals with SEO know?
Table of Contents
Scanning, indexing, positioning
Crawling
Indexing
Ranking
Basic Google SERP Analysis
Results lists
Snippets
Paid Snippets
Direct results
Featured Snippets
Directions
Knowledge Graph
What are the ranking factors?
On-Site Optimization
On-Page Optimization
Off-Site Optimization
Scanning, indexing, positioning
The first point to address to understand how Google works? There are some known steps to analyze. Many people confuse positioning, ranking and indexing perhaps ignoring the concept of crawling. In reality these are different and very important phases. What are the steps to know?