How to Think About Content Based on the User's Age

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Contents
1 How to Create Content for All Generations
1.1 #1 Millennials: the technological generation
1.2 #2 Generation X: Are you an X-Men?
1.3 #3 Baby Boomers: It's never too late for technology
Considering content as the king of the marketing strategy for your business, you should know that not everything is about formats, media or techniques to make content go viral. A journalist email list fundamental aspect that not everyone takes into account is age, that is, the generational factor of our potential users . On this occasion, we explain how to create content for all generations.

Depending on who you belong to, your understanding of technology, the role that the Internet plays, and even the devices from which you access it, is naturally different. In fact, just seeing older people asking younger people for advice is enough to give you an idea. Being young today, in the best of cases, means being born with a smartphone or tablet within reach . For adults, on the other hand, it means, or meant, especially at the beginning of this technological revolution, a real challenge.

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This infographic presented by BuzzStream divides generations into three sectors , with the year of birth being the variable to consider: the so-called Millennials (born between 1981 and 1997), Generation X (1965 – 1980), and Baby Boomers (1946 – 1964). Not everyone consumes the same things, through the same means and at the same time.

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How to Create Content for All Generations
#1 Millennials: the technological generation
In this age group, there are several factors that can be analyzed to learn how to create content. On the one hand, the time of day in which they use the Internet, with a large predominance at night, just like Generation X. On the other hand, the mobile device is a central element to understand the behavior of this generation . If you ignore the mobile platform, you lose the Millennials.

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In terms of content, members of this generation browse the internet looking for technology and entertainment over other options. Another point to consider is the willingness to share the famous memes that circulate on social media.