Social Media Marketing: 6 Steps to Create Your Own Strategy

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Social Media Marketing
Contents
1 What is Social Media Marketing?
2 How does Social Media Marketing arise?
3 What is Social Media Marketing?
3.1 The importance of Social Networks in the context of Social Media Marketing
3.2 The link between brands and users
3.3 Nothing is static in the world of Social Media Marketing
4 Social networks: Which is the best from a fronk oil email list Social Media Marketing perspective?
4.1 Facebook
4.2 YouTube
4.3
4.4 Instagram, the star of Social Media Marketing
4.5
4.6 Twitter
4.7 LinkedIn
4.8 Pinterest
4.9 Yelp
5 Factors to measure on social networks
5.1 A metric for each Social Media Marketing objective
5.2 Keep an eye on user habits
6 How to create a Social Media Marketing strategy?
6.1 1. Set the objectives:
6.2 2. Know your target audience:
6.3 3. Choose the communication channel:
6.4 4. Generate content that resonates with your audience's tastes:
6.5 5. Set numbers:
6.6 6. Analyze day and night:
7 Social Media Marketing Measurement Tools
7.1 Metricool
7.2 Iconosquare
7.3 Howsociable
8 Successful Social Media Campaigns
8.1 ALS – The Ice Bucket Challenge
8.2 Volvo Interception
8.3 The Dress Salvation Army
8.4 KLM Surprise
8.5 IKEA furniture
8.6 Mr Clean – Super Bowl ad and Valentine’s Day campaign
8.7 Eggo – Kellogg's and Netflix
8.8 Salt Bae – Nusret Gökçe
9 Five books on Social Media Marketing
10 Conclusion on Social Media Marketing
Social Media Marketing is a new player in this field of Digital Marketing where brands and consumers face each other.

If this is so, there is no doubt that there is room to ask ourselves: has advertising changed? Has the way of seeing the product or the brand changed? Has the consumer changed?

If this is the present, what will the future hold for marketing?

Evolution has reached marketing and advertising. In fact, digital marketing agencies have had to tackle these changes and adapt the services they provide to their clients.

As expected, the techniques and approaches had to change.

Not only because the speed at which the world moves demands it, but also because of the value and weight that the market has today.

As consumers, it is easy to describe our need in this new millennium: we want everything and we want it now…



To understand all the variants that affect Social Media Marketing, we must break down step by step what this term means.

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What is Social Media Marketing?
Social Media Marketing is a series of tools that, when put into action, open different communication channels in the digital world.

The key to all concepts is that Social Media Marketing refers to the strategic creation of a new communication channel with a 100% digital audience.

It is the future of communication, an arsenal of Internet-based tools and platforms that increase and improve the sharing of information. This new medium makes the transfer of texts, photographs, audio, video and information in general, flow between users and the Internet. Social media has relevance not only among regular Internet users, but in business. – Social Media Defined.

It's no surprise that marketing has had to find a way to evolve with consumer needs .

Those who have gone from being just a consumer entity to becoming an audience, with opinions of such great value and weight on the web that they can give wings to a campaign or destroy it in a jiffy.

It's not about what any one of us does or says, but what we do and say together, globally, to communicate in all directions at any time, through any digital means. -Michelle Chmielewsk, a member of business analytics company Synthesio.

How does Social Media Marketing arise?
This is how Social Media Marketing was born; the answer to the search for a new way of communication to relate brands and products with each and every one of the Internet users who surf the web daily.

First, it is an evolution of the way we communicate, replacing email in many cases. It is a revolution: for the first time in history we have access to free and instant global communication, and we live in exciting times. Third, social media is distinguished by the ability of everyone to share and contribute. – Mark W. Schaefer, author of The Tao of Twitter.