Why is it important?

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Remember that as humans we tend to make binding judgments based on first impressions.

Do you want a visitor to download an e-book, test or buy a product, or use a service? Your site needs to be user-friendly and encourage that.

You can't reach the minds and hearts of your users without trust. You can build it with social proof.

How to use social proof in marketing?
There are basically six main types of evidence, which may take different philippines rcs data forms in specific cases.

EXPERT
Influence can come from a credible expert or respected authority whose opinion is valued by a given industry.

Let's assume you have a small apiary and produce honey, and Chef Modest Amaro reveals on Twitter that he uses it in his Atelier.

You simply need to brag about it on your website (and not only there), and your email box will be bursting at the seams with inquiries and orders.

INFLUENCERS and/or CELEBRITIES
Of course, no one will be offended by the fact that Robert Lewandowski or Maffashion will show up with his product. You can never have too much publicity and opportunities to reach new recipients.

The question is whether an influencer of this scale is available to you. If not, then nothing is lost – there is just as much power in smaller communities.

At digitalk we know how to effectively work with influencers, even for “difficult” industries and products. Read our case study .