What can you advertise on Pinterest?

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You should be aware that in addition to standard guidelines and standards, the service also imposes local regulations on advertisers.

And so in our country it is forbidden to promote on this website content related to:

alcohol,
land-based casinos,
infant formulas,
over-the-counter medications,
medical products,
stationary pharmacies.


How to Advertise on Pinterest? Account Structure
Someone who is proficient in other paid advertising ecosystems – Facebook, LinkedIn, or nigeria rcs data Google – will also master Pinterest advertising campaigns. They have their own three-level structure, which consists of:

campaign – here you choose the goal and set an optional spending limit;
ad group – here you choose where to display your ads on Pinterest, set your budget, air dates, targeting options (for all ads that will be in a given group), and offer. Groups are best divided by: regions, product lines, audiences, etc.;
ad – A Pin that belongs to an ad group and has its own unique advertising material and URL that the user sees.
Each campaign can have more than one ad group, and in an ad group – as you might have guessed – more than one ad. This structure allows you to conveniently monitor results and optimize your activities.

Pinterest ads are run on an auction basis. So the system decides which content will be displayed to Pinners (Pinterest users).

As an advertiser, you decide how much you are willing to pay to have your advert displayed. If you win against your competitors, you will pay only what was necessary to beat their offer. For example, you are willing to pay 2 PLN, the competition is offering 1 PLN, so you pay 1.10 PLN.

When displaying ads to Pinterest users, the advertising system takes into account aspects such as:

appropriate adaptation of the message to the target group;
the likelihood of a Pinner completing the action desired by the advertiser;
the value to the Pinner of completing the action desired by the advertiser;
landing page quality.