Example of calculating ROI using Meta data

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Example of ROI calculation according to Google data
Let's assume that the cost of services indonesia email list provided by an agency for setting up contextual advertising costs UAH 30,000.

ROI = (1 242 880.90 - 375 172.34 - 30 000) / (375 172.34 + 30 000) х 100% = 206.75%

This is an effective advertising campaign, so it should be continued.



Tracking ROI is an important part of marketing, as it provides insight into the effectiveness of individual campaigns and digital marketing in general. However, it is always better to compare the data from advertising cabinets with the actual data in the CRM system/sales table.

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