Career Path of a Marketer

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A marketer has the opportunity to grow up the career ladder. The most logical options are to build a career, reach heights in the profession, and also organize your own business or remain a freelancer.

The most understandable and realistic career growth is to become a leading marketer, and from there it’s a stone’s throw to the marketing director’s chair. When considering these at&t email list options, you can use two paths. The first is to strengthen your position, master professional skills to perfection, develop organizational skills - this is a direct path to the position of marketing director. If you become an expert in using one or two tools, you can become a department head.

If you feel professionally confident, you can go freelance, where your income is influenced by your ability to promote yourself, communicate with clients, and self-discipline skills.

A freelancer can improve their professional skills, develop their level of expertise. They can choose to expand their activities — work hard, completing more orders. There will be a need to hire assistants, and then the freelancer can call themselves the head of their own agency.

It is certainly worth thinking about, but you will have to prepare for many problems and obstacles. For starters, find specialists and train them to work in a team.

What is needed for development?

To advance to manager or director, a marketer must:

Learn to take responsibility not only for yourself, but also for your team.

Know everything in the field of marketing: understand how marketing tools work, be able to build a working strategy.

Develop soft skills: organize team work, possess the art of persuasion, negotiate with clients, coordinate work with other departments.

Take the initiative.

An employer, considering a candidate for the position, will definitely pay attention to the applicant's experience. It is unrealistic to take the position of a marketing director without professional knowledge and successfully completed projects. So, having experience, the ability to work effectively in a team, and management skills increase the chance of taking the position of a marketer.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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4 of the World's Best Marketers
Success always has a name. Famous marketers of the world will forever remain in the memory of generations as people who managed to change the world with their talent to convince, to see the unobvious, the desire for innovation, the confidence in their rightness.

Howard Schultz, Starbucks marketer
There are famous legendary names in all spheres. The name Howard Schultz perfectly fits the definition of "the best marketer in the world". And it all started with simple curiosity: he was surprised by large orders from the small town of Seattle for manual coffee grinders. Having tried freshly brewed, roasted black coffee, he fell in love with its taste. Thus began the path to a global network of coffee shops.

There was also a grandiose advertising campaign, attracting investors' funds, modernization, and the implementation of unusual ideas. Thus, Schultz refused to sell heated sandwiches, which suppressed the aroma of coffee, and paid special attention to training the staff.

The currently living Howard Schultz is not resting on his laurels. His energy is in full swing, he is constantly testing new ideas, improving something, and is involved in charity. The "Coffee Bill Gates", as USA TODAY called him, surprised his fans with the book "Pour Your Heart Into It: How Starbucks Was Built, Cup by Cup", published in 1997.