When working with graphic designers, we find it’s best to

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Publish the campaign: design & blog phase Now comes the exciting part! You get to transform your campaign from a bunch of raw data in a spreadsheet to beautifully designed graphics that live on a page of your site. The campaign should be added as a blog post to your site and consist of two components: Custom graphics that highlight your data insights Copy that provides more detail about the research and findings We generally recommend creating 4-6 unique graphics for your most interesting data points.


As an example, we did a digital PR campaign for “How Much For A Case Of Beer By State?”. You can see the graphic that we created for it here: Graphic showing the average price of a 24-pack of beer in each U.S. state in 2019.

This graphic clearly illustrates the data in a way that’s easy for users to understand, and gives journalists an asset they can very easily use in their own coverage of the article.


For this part, you’ll likely need to work with a graphic designer. When working with graphic designers, we find it’s best to be as specific as possible when it comes to what the graphic should look like. That way, they don’t have to do any of the analysis themselves and can more quickly create what you’re looking for. If you don’t have a graphic designer on staff, you might consider trying to find a reliable freelancer on sites such as Upwork.


Next, you’ll need to create copy. This copy should explain the research method, myanmar gambling data how the data was collected, and provide further explanations of each graphic included on the page. This doesn’t need to be a huge long-form blog post, but an introduction,


1-2 paragraphs of copy for each graphic, and a conclusion should suffice. After the graphics are created and the copy is written, you’ll need to find a place for your campaign to live. We generally recommend adding this to your site’s blog as it’s the most natural place for informational content.


3. Build an outreach list After publishing your campaign, you’re then ready to start the pitching process by finding relevant journalists to pitch to. The easiest way to do this is to use some type of media database. For journalist research, we rely heavily on Cision.


Their powerful search functionality allows you to search for journalists and outlets across a lot of different categories such as name, subject, location, keyword and many more. Building an outreach list in Cision.