This character that is created must represent the brand in the language that is used, as well as in the content that is published by the company.
Whenever a person interacts with your brand, they have the feeling of not talking to a company, but to a character itself. This is what brand persona is about: communication and the feeling that your product or service generates .
Do you want to know its importance, how it is built and the difference with the buyer persona already discussed in this blog ? Keep reading!
Why is it important to know about her?
Nowadays, companies have begun to interact with their bahamas email list 88272 contact leads users in a way never seen before. The information age has brought with it changes in the way a company or brand communicates with its users.
This concept is important for several reasons, especially to convey three things:
The essence of the brand
It is basically the way the public sees the brand, what they associate it with or what they think about when they have some kind of contact with the company. They are usually just a few words that define a general context; however, do not forget that each person has their own perception based on their experience. To give you several examples:
Disney: Family Fun and Entertainment
Apple: Exclusive connectivity ecosystem
The brand promise
It is an abstract agreement that a brand establishes with its users in order to add value to its product, it is mainly summarized as:
How: Verbs are generally used in the infinitive to generate a call to action for people, it is the effect of your product or service on the public's life. It is normal to see "enjoy, transform, help, teach"
What: The singular objective of your company's action, where it wants to get to after the effect generated in the previous sentence, for example: "people's lives, family moments, the first day of school"
Result: What is expected after the two previous concepts is the way in which people will notice or feel after the result achieved, for example "an unforgettable experience, what you always expected, the best for you"