Deeper Content than What's Already Out There

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Duplicating the content that your competitors are producing is unlikely to result in excellent content. Instead, you'll have content that mirrors what others are doing.

You might bring together multiple thoughts and concepts that are out there and present them in a new way. That can take someone else's good content and make it outstanding.

So it's not to say you can't read what others are saying and use parts china email list of it as a basis for your content. But you'll need to present new ideas and go more in-depth with your content than your competitors did.

3. Pillar Posts that Your Other Articles Link Back to
The foundation of excellent content starts with pillar posts. These posts are incredibly in-depth on a topic. It's basically creating a one-stop place for a reader to get started learning about a topic.

You'll use these in-depth guides as the foundation for your other posts and link back to them. That way, if a user stumbles upon that shorter content and wants to go deeper, they can read your full guide on the topic.

Providing readers with various article types and depths serves their various needs. They might be coming to your website for general information or to explore in greater depth. And once a user has found what they were looking for once on your website, they are more likely to return when they need to know more or to subscribe to your newsletter to stay in touch and keep reading.