Create an Ongoing SEO Strategy

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SEO is an ongoing tactic that is essential to digital marketing for insurance companies. You can’t just implement it when you create your website and expect it to deliver results for years to come.

You must continually develop great content and assess gaps in existing content that meets search queries and customer intent. If you stop focusing on SEO, your competitors can easily overtake you and start stealing your site’s traffic.

SEO strategy
Start with keyword research to understand what types of things consumers azerbaijan email list are searching for. Track these keywords over the long term, but also keep an eye out for emerging keywords or areas where your competitors are doing a better job of reaching consumers than you are.

Study what others are doing and develop content that is better than theirs. Just as great websites start with the consumer in mind and SEO is secondary, great content matters.

Review monthly opportunity reports and adjust your strategy as you go. If this seems too much work, hire an expert. But be careful, because there are many people who claim to be experts who are simply creating spammy links to your site that can actually hurt your rankings. Ask for references and talk to the SEO company’s existing clients about their experiences and changes in search engine rankings.