Learn more about great outreach from Britney's Whiteboard

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But you don’t need to overthink it. Andy believes that a little personalization goes a long way: “Link building has a bad reputation for a good reason: spam. Spammers send cold emails to website owners, clogging our inboxes with the same messages.” But how do you build those connections in the first place? Warm up the conversation by engaging with that author or editor on social media! Domenica D’Ottavia uses Twitter to connect. “Twitter is an excellent tool for building those relationships with journalists,” she says.


"Reach out to them, like their stuff, respond and retweet, show them you're a real person… When you finally outreach them with your link building project, they'll recognize your name from your interactions on Twitter and will be much more likely to respond positively to your PR pitch.” Others agree that the ROI of mass outreach continues to decline, remembering the days of in-person link building. “Believe it or not, I used to CALL people, introduce myself, explain how interesting I thought their ‘X’ business was,” says Britney Muller.


“I’d ask some questions and then weave in a thoughtful proposition of us linking to each other's websites.” “People are becoming numb to any non-targeted outreach,” Brian Dean adds. “If you are good at personalization, there could still be a chance of securing links but the bar of what qualifies as ‘personalized’ is higher than ever. Now you almost need to mention their dog's name to get a response.” (Note to all the link builders out there: my dog's name is Ginger.


) Friday on the subject! japan gambling data Tap into influencer networks Influencer marketing is a growing field and, no, it isn’t just for consumer brands and Instagram. Leveraging experts to elevate your content can capture the attention of your target publishers and audience. Surena Chande says that “utilizing expert commentary is one of the strongest and most overlooked techniques in link building. If you have clients who are experts in their field or have access to the CEO, you can utilize them to build links with minimal effort for both you and your client.


” “Link building is influencer marketing,” says Andy Crestodina. “You’re pitching an influencer (usually blogger or editor) with a request, usually some kind of collaboration. When you combine influencer marketing with original research, you have the ingredients in place. Your content supports their content. Links begin to appear spontaneously. You’re attracting them. Do it right and high DA sites will link to you every few days. Magic.” Flow chart showing how influencers affect search rankings.


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