Just think of it like politics. The best, most rational

[zihadhasan019]

Reasoned, intelligent arguments are the exception, not the rule. Instead, the conversation and media attention (and thus, public awareness) is focused on concepts that are easy to grasp, virally distributable (which often puts rumor and innuendo above fact) and fit a compelling narrative (rather than add complexity). A post on this topicwould love to tell Chris that he's right, that the better the content, the better, higher quality and greater quantity of links that content earns.


But, perhaps sadly, that's not the case. W australia business email lists hat those in the content world would call "better" does not always (nor even mostly) garner the links and rankings. Instead, those who have "better optimized" for attracting links tend to far outshine their peers with rankings and traffic. This may seem like a tragedy, or even a travesty of the democratic structure the web is supposed to represent, but in fact, it's the way all marketing has worked for generations.





The "best" restaurants are often family-owned, hole-in-the-wall, never-marketed-themselves joints whose fabulous epicurean creations are a secret to all but the most diligent culinary Clouseaus. Meanwhile, the affront to humanity and cooking that is Olive Garden advertises relentlessly, conducts impeccable market research and appeals to the lowest common denominator in town after town to achieve geographic and market-penetration ubiquity (BTW - my wife is Italian and thus recoils at the very mention of this establishment and the tarnish it's brought to her beloved countrymen's kitchens).