Increasingly important. The ability of a B2B brand to provide value to its customers through omnichannel relationships.
The sales network, marketing tools, digital channels, co-development, prescription indonesia business email list networks and strategies , customer loyalty and development services , etc.
Normally, all of them are worked on from the B2B Marketing function and with a single focus: generating experiences that, as a whole, and even if they are worth more, provide greater value.
Relationships are key to saving costs or increasing sales. Major brands know this and invest in them more and more every day.
The three types of benefits combined differentiate and typically result in B2B Brand Equity that drives brand sales.