If most of my clients operate tourist attractions or B2B brands, it could be that reviews or the names on Google Business profiles appear to shape my world much more than proximity does. Or, I may have such a wide array of clients, each experiencing different Google behavior, that my overall confidence in putting proximity first has simply eroded the more I observe the variations in the results. What we can say with certainty is that there has been a year-over-year shift in how participants in the Moz State of the Local SEO Industry 2020 survey rate the influence of proximity.
They believe it’s less dominant than it was just a year ago. Knowing this may not change your local pack strategy, because as we’ve noted, you could never do much to influence proximity in the first place. What takeaway can we belarus gambling data glean, then, if there is no absolute #1 local ranking factor upon which all parties agree? I’d boil it down to this: our survey shows that participants are heavily focused on GMB factors and reviews. In your competitive landscape, awareness of these elements is lively, and your ability to compete means taking an active approach to managing what you can control.
of your Google Business Profiles, and I’ll close here with my short list of links to assist you in marketing local businesses in Google’s competitive environment: 2020 Local SEO Success: How to Feed, Fight, and Flip Google Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn I Want to Rank Beyond My Location: A Guide to How This Works How to Find Your True Local Competitors Blog Topics: How to Find Your Sweet Spot (Even in a Boring Niche) Blogging | Content Marketing The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance.
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