Try to find the answer to these questions:
What is your baseline membership renewal rate?
What is your average for the last year and in the past?
How often after contacting do members pay?
Ask your members
Your members hold the key here. Ultimately, you portugal rcs data can only determine the preferences of your members by asking them. A great way to conduct this research is via an online survey.
When you carry out your survey, you should aim to answer the following questions:
Do they feel like their needs and expectations have been met?
Are there any aspects they feel aren’t living up to expectations?
What do they feel could be improved?
Are they aware of the benefits your club or organisation provides?
Map out your member journey
As discussed in our how to improve your member journey article, understanding your member experience is key to retaining members. To figure out what needs to be improved, you need to know where to start.
The member journey follows the process from the moment they start considering joining. It follows them throughout their natural progression through the organisation right up until the point of renewal. The map allows you to visualise their entire member experience.
By completing this step, you can identify any issues members may be experiencing, as well as what may be preventing them from renewing.
Discover more about how to create your member journey map.