Sales Outsourcing: What it Means + 4 Types

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Well, ten years ago, there was a small little sales-as-a-service company, ElasticSales. Life was good, business was booming(ish), but the folks at ElasticSales soon found they needed more agile, sales-intuitive systems to effectively reach leads and close deals for their customers.

ElasticSales grew into Close when we took a detour to build the CRM we needed for our own startup and SMB sales teams. That’s why we’re uniquely qualified to talk about sales outsourcing.

We’ve been on all sides of this equation. We’ve been the third party hired to build and scale outsourced sales activities, and we’re now the CRM company helping small and medium-sized businesses grow, grow, grow.

We know how to leverage sales outsourcing, and when to keep it in-house. So, if you’re wrestling with these questions, buckle up, we’ve got answers.

Sales outsourcing involves handing over parts of your sales process to a third party or sales agency. They might tackle your cold outreach, drive sales prospecting, source quality leads, conduct market research—or many other sales functions, throughout the sales cycle.
Outsourcing gives you quick access to market expertise and allows your team to prioritize revenue-driving sales activities. And leveraging sales-as-a-service saves you the costs of hiring, onboarding, and nurturing new sales reps—while reducing risk and accelerating growth. Pretty nifty, right?

Seventy-nine percent of companies say that outsourcing sales has helped them scale faster than expected. And since more than one-third of small businesses outsource at least part of their business process—you should consider it, too.

So, what are your options?

Inside Sales Outsourcing
Inside sales refers to selling remotely. These teams use phone, email, SMS—and potentially, LinkedIn—to conduct sales outreach, build customer relationships, and close deals.