Personalisation is key. Your lost members will respond better to communication that is personalised to them. With LoveAdmin, you can easily create targeted email campaigns
The sooner you act, the better your chances. you can reverse leavers into joiners, particularly if you take swift action. Make sure you send an email to members as soon as they cancel, expressing your sadness and asking if you could do anything for them to reconsider leaving
Pick up the phone. In some cases, an email may not be enough. If a member is dissatisfied with your service, a call may be the most effective way to show genuine interest and give them a netherlands rcs data personal offer to re-join
Remember: your past members are valuable to your organisation, and giving them attention and content tailored to them is beneficial to everyone.
Key takeaways
Creating content for your members is crucial for engagement, satisfaction and even retention.
It may seem overwhelming, but by grouping your content and marketing efforts into each stage of the membership lifecycle, you’ll be able to identify opportunities and establish your content processes.