Read more: Nofollow Links vs. 'Follow' Links: Everything You Need to Know
Find your backlink gaps
A backlink gap analysis helps you find country area code philippines websites that link to your competitors but not to you.
If someone is linking to your competitors, they may be happy to link to you, too. Especially if your content is of higher quality.
To get started, open the Backlink Gap tool .
Add your domain and up to four competing domains. And click “ Search for prospects. ”
Backlink Gap Tool Search Bars
You will see a table listing the websites that link to the domains you entered.
Make sure you select the " Best" filter . This will show only sites that link to your competitors, but not to you.
A prospect table filtered by "Top" shows sites that link to your competitors but not to you
You now have a list of websites you can target to get backlinks.
For further reading: Link Building for SEO: A Beginner's Guide
Capture featured snippets
You should also pay attention to the SERP features (search results that include additional information and elements to traditional results) that your competitors rank for, such as featured snippets. And try to beat them to your own site.
To see your competitors' featured snippets, head to the Organic Research tool .
Next, enter a competitor's website and click " Search ."
Then, go to the " Pages " tab.