Discover a fresh customer base
Katie says that holiday camps, “. . . can establish a whole new, different market for you in terms of clientele, bringing in different locations and bringing in different age groups as well.”
She also suggests that you could potentially convert 20 to 30 percent of your camp attendees into regular customers.
Thinking of spreading your wings to other locations? Holiday rcs data malaysia camps are a great way to gauge interest in those areas. Plus, you’ll gain valuable insights into the types of classes they’d prefer. So, not only do holiday camps offer a chance for expansion, but they also serve as a useful market research tool.
Say you run a dance studio and have been considering teaching a new dance style or genre. Why not give it a shot at your holiday camp? If the kids love it, you’ve found something new you can offer.
Plus, you can get feedback from them on things you can improve or anything else they might like you to offer.
Katie also recommends that when creating a new syllabus, “Do not, whatever you do, sit developing it for weeks. Get it in front of people. You think you know what people want, but you don’t.”
So, use holiday camps as a way to get creative and test out ideas before investing in them too heavily.