Work done on the development of the SMM direction

[mehadihasan123456]

Step 1. Optimizing advertising campaigns
The first thing we did was optimize the campaign that was launched. We divided the advertising by marketplaces — divided Facebook and Instagram. We tested the advertising campaigns. Instagram was ineffective for advertising, since the data feed did not meet the requirements, thereby cutting the reach of the advertising campaign as a whole.

Next, we added descriptions to ads, calls to action, enhanced the text with emojis. We adjusted the data feed, added the necessary parameters and optimized budgets.

Step 2. Working out advertising links
We have created and tested many audiences. We loaded the client base cameroon email list to create an audience, created audiences based on interactions with FB and Instagram pages, 90/30 day website visitors, category visitors and similar to them (Lookalike).

Step 3: Launching new campaigns
Launched new campaigns for created audiences (90-day site visitors and similar audience of the FB page) on the Facebook social network. Based on the approved creatives, 14 ads were prepared for different audiences, for two social networks separately - the goal of which was to attract traffic to the site.

Dynamic remarketing analysis was conducted, we excluded unprofitable regions and launched a new campaign. We also created a catalog with profitable products, excluding non-marginal products and adjusted advertising for priority positions.

We also adjusted the regions where ads were displayed for the “Traffic” objective. Plus, we fixed errors in the transmission of pixel event data and added the necessary parameters. While simultaneously optimizing and improving ad texts, we tested placements.