How to Use User-Generated Content as a Lead Magnet

[shishir.seoexpert1]

The budget for this format is limited to the journalist's position and that of a developer to manage sending the podcast at 7 a.m. to the subscriber lists at 5-minute intervals each to avoid bugs.

The Short is intended to become a conversational format. Around 10% of subscribers already dare to send messages via WhatsApp according to Magali Philip.

These are mostly reactions or encouragements. But our gambling data belarus ambition is to create a discussion on current events between subscribers and a trusted person. For the moment, Davy does not yet make a call for messages, because we do not yet have the human and technical means to manage them.

Regarding subscribers, RTS has managed to reach the under-35s with this format, but also half of the 40-45 year-olds. For the co-producer, "it's a niche product, but more general than expected." And if teenagers are not reached by the format, the traditional morning audience of RTS is still about twenty years younger.

Good news for the revival of audio formats… and for public service according to Marie Rumignani:

RTS has succeeded in establishing a new interest, a new capacity for dialogue with its public, which expects the Swiss public service to modernise.