Using YouTube Ads to Support Your LinkedIn

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Segmented advertising means the possibility of fine analysis of data, particularly personal data, of each viewer. Thanks to better knowledge of the audience and an intelligent planning context, we can indeed produce and broadcast more "smartly" . But targeted advertising is not starting on conquered ground: according to a YouGov study published in March 2020 , 56% of French people say they are opposed to targeted advertising on television .

On the other hand, young people are more in favour of this idea than gambling data malaysia their elders, with 40% of Millennials versus 18% of those aged 55 and over. 66% of those surveyed do not want their personal data to be used and 55% even want there to be no more advertising at all. One more reason to take care of the offer in order to differentiate itself from the abuses observed on social networks (Cambridge Analytica), by going further than compliance with the GDPR and the rules imposed by the legislative framework which are limited to collecting consent and capping.

AI Listens – Personal Data at the Service of User Experience

Through a frictionless viewing experience for the consumer, AI-augmented advertising will be able to place greater focus on relevance and impact.

France Télévisions Publicité (FTP) launched this summer the AKOUO offer (from the Greek to listen) to " support major advertisers in their relevant connection with their targets " (Virginie Sappey, Marketing and Studies Director FTP) by breaking down data barriers. Four types of complementary (and anonymized) data are connected via semantic fields by NLP and NLU: