Planning social media promotion efforts

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We decided to start working in this direction by creating Mind maps with budgets, audiences and a work plan for targeted advertising. In the long term, this gave us the opportunity not to miss important details, clearly segment the target audience and adjust key messages for different groups.

Then, together with the designers, we created advertising creatives. The next task was to write text offers taking into account the set advertising goals.

Then we started developing the ADVA app and website to attract target customers.

Planning of work on promotion in social networks

Step 3. Setting up targeted advertising
To begin with, our employees collected audiences in the jamaica email list advertising account in order to achieve high efficiency. It was decided to set up advertising for the following purposes:

"Traffic to the site";
"Conversions on the site";
"Page Engagement";
"Profile traffic";
"Traffic per application."
The use of different targets was justified in this project, since different groups of the population needed different types of legal assistance, which we tried to reflect in the advertisements.

At the same time, together with the client, we established feedback - quick response to comments, messages and questions on the pages.

After some time, we analyzed the audience and its reactions to advertisements and started testing new ones. Then, we focused on retargeting and Look a like.