Regardless of the methodology you choose

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we recommend that you always define 3-4 key results for each goal that you want to achieve. We also recommend evaluating the degree of content marketing goal achievement on a scale from 0 to 100%. And don’t forget to adjust the goal if it is no longer relevant. This is normal practice.

Step #3: Defining Your Target Audience

The key point to understand here is that audience ≠ buyers. Audiences are people who engage with your content and brand long before they buy. It can take months or even years for someone to transition from an Audience to a Buyer.

This is a very important point because content marketing is aimed ghana email list more at the audience. Its task is to lead them along the buyer's journey.

defining the target audience

Let's model a situation to illustrate this. There is a company that produces smartphones. They are sold, and the company is afloat. Now let's imagine two options for its content marketing strategy:

Content for the audience - smartphone reviews, publications about new products in the catalog, comparison articles, interesting use cases, etc.
Content for buyers - instructions, tips on charging the battery, FAQ on using the device, top applications.
The second type of content is useful, no doubt about it. But it only covers a limited circle of existing customers. It does not sell your product! But the first one does. That is why it is so important to focus on content for the audience. It is the audience that brings in the profit.