Since July 2022, you can pay for Telegram Ads through OneSpot. During this time, our clients have had successful cases. We invited one of the OneSpot users to share their experience of promotion in Telegram Ads, results, mechanics and observations. In this article, Evgeny Samusev, Marketing Director of the Ukids online academy, will tell you how the new advertising format works for the education industry (spoiler: it brings a record low cost per lead).
"Telegram Ads turned out to be one of the effective and inexpensive luxembourg phone number data channels. Due to the simplicity of management and targeting, it is possible to minimize human labor costs" - Evgeny Samusev, Marketing Director of Ukids
Navigate the case
How the Ukids product works
Since June 2024, the minimum budget for the first connection to Telegram Ads has been reduced threefold: it was €1,500 → it became €500
How the Ukids product works
Hi, this is Evgeny Samusev, Marketing Director of Ukids Academy . We teach children aged 6 to 14 soft skills online: how to distinguish emotions, build communication, be organized – skills that help solve life problems and successfully communicate with other people.
Business model: a monthly program with recurring payments (subscription). For each age group, specialists create an individual program, which is 90% practical classes. Parents can choose four different training formats: free trial, standard, optimal and premium. Before switching to a paid program, new clients pay a one-time registration fee for access to the platform, allocated space in the cloud storage, technical maintenance of meetings and classes in the online format.
Ukids is an online soft-skills academy for children aged 6-14, with a target audience of Russian-speaking mothers aged 28-25.
How they advertised before
We worked with different channels with a total promotion budget of 6 million rubles per month. In Telegram, we collaborated with bloggers and posted partner posts. The integration results were good, so we decided to try advertising in Telegram Ads to increase the flow of targeted applications .