How to Analyze and Improve Your Sales Funnel

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Below we will tell you about measures that will help improve the efficiency of the funnel.

Shortening the purchasing process
This concept means reducing the number of steps a user must take to place an order. The more steps they have to go through, the more likely they are to leave the site. The purchase process should be made as simple as possible.

Attention: at this stage, the main thing is not to overdo it and not to remove important elements and information from the resource. Otherwise, visitors, not finding useful data, will decide that the product does belgium email list not meet their requirements and will go to a competitor.

We analyze the usability of the site
This is necessary to improve the convenience of the site in terms of its use by visitors. Among the reasons for low conversion are also poor equipment or operation of the online store itself:

no basket;
lots of advertising;
long form for registration and access to the catalog;
an inconspicuous CTA button, etc.
If navigation in the resource interface or use of necessary functions (searching for products, for example) causes difficulties for visitors, then this can also be the reason for their departure.