Being a tour operator in 2020 is not that simple: the digital marketing activities you can activate are potentially infinite. Without considering the fierce competition of OTAs (Online Tourism Agencies), always on the corner.
What are the messages that work best to attract travelers to our tours, hotels and experiences? What are the most effective channels? Is investing in Digital Marketing enough to advertise?
In today's article we will try to answer these and other questions to help you what you will get inside the engineer database understand how to set up your tour operator's online promotion activities, thanks to the tools offered by Digital Marketing.
Marketing Plan for Tour Operators: Where to Start
Before starting any Digital Marketing activity you need to ask yourself: where will the tour sale take place? On which platform will the booking be closed?
The Website: Your Booking Generation Machine
Tools to prepare for a marketing plan for tour operators
Most tour operators are moving away from OTAs (such as TripAdvisor, Airbnb, Peek) and opting for an optimized proprietary website, for obvious reasons: it is an alternative to publishing your tours on OTAs and allows you to manage, in full autonomy, all the phases of management and advertising of your product, in addition to the fundamental pricing strategies.
However, having a website is not enough for a tour operator to generate online bookings.