On restrictions on the promotion of medical products

[sumaiyakhatun26]

Let's say, if you are already selling at the level of 10 million and invest one million hryvnias in promotion, then your baseline for the next month will not be 10 million, but 11, 12, or even 13 million hryvnias.

Here you need to calculate for each specific brand, but this is also something to keep in mind.

Digital is not something that will give you an exhaust in 30 seconds, it indonesia rcs data is not a channel in which you can invest little, it is actually a classic media tool in which you need to invest a lot and the expected result will come to you in 6-9 months.


Regularly, if you run the same search there for certain drugs, there are restrictions on the advertising systems for display. Please tell me how you work with this and what actions you generally take if it is an OTC ("over-the-counter") product, which is definitely not prohibited as a category according to the rules, but even for such products you sometimes face the issue of banning it from complaints, blocking advertising cabinets, and so on. How do you work with this? Do you have any recommendations for cases when this OTC is allowed, but there are still questions about blocking? How to deal with this?