Integrating AI into marketing processes

[sumaiyakhatun26]

The future of advertising is undoubtedly connected with the effective integration of artificial intelligence capabilities into marketing processes. Ivan notes that algorithms first learned to select bids per click, then to select the audience for advertising, and now they are moving towards generating creatives, which will close the cycle of creating online campaigns.

The uniqueness of each product
However, every product is unique, and small businesses in asia rcs data particular may struggle to use algorithms due to limited data to optimize and identify patterns in advertising campaigns.

Efficiency and unconventional ideas
Ivan predicts that large businesses will effectively use algorithms, but each marketing team will work on finding unconventional ideas, rather than simply relying on the effectiveness of Google's AI optimization or Meta Ads.

Uncertainty of future tools
As for specific tools, Ivan admits that it is difficult to predict their future in the rapidly changing world of news. However, he is convinced that digital specialists will have their place in this new reality now and in the future.