Online sales of prescription drugs have started

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If the experiment is successful, the practice may be extended to other regions of the Russian Federation. The idea of ​​online sales of prescription drugs has been discussed for several years. Online sales of over-the-counter drugs in Russia were permitted during the pandemic - in the spring of 2020.

In January, the Ministry of Health prepared a draft order approving a list of drugs that could be sold as part of an experiment in online retail sales of prescription drugs.

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The Ministry of Health has prepared a draft order approving the list of drugs that can be sold as part of an experiment in online retail sales of prescription drugs. Market players expect that after the launch, total combined sales for all market players will amount to several billion rubles in 2023.

According to the Data Insight study, conducted with the support of Tinkoff ID, "Online Pharmacy Market", 60 million online orders worth 110 billion rubles were placed in the first half of 2022. The average bill was 1,830 rubles. Online sales of online pharmacies increased by 50% compared to the first half of 2021. Online pharmacies account for 4% of the total sales volume in the e-commerce market, and the sector's conversion rate was 7.2%.

In 2021, 101 mexico mobile number database million orders were placed in Russian online pharmacies for a total of 168 billion rubles. The average bill was 1,670 rubles. In 2021, 30% more orders were placed in online pharmacies than in 2020.

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In 2021, 101 million orders were placed in Russian online pharmacies for a total of 168 billion rubles. The average bill was 1,670 rubles. In 2021, 30% more orders were placed in online pharmacies than in 2020. Such data is published by Data Insight in a study conducted with the support of Master Delivery. According to market players' forecasts, online drug sales will continue to grow in 2022.

E-commerce market players, according to them, were most looking forward to the opportunity to sell prescription drugs in 2023, along with permission to sell alcohol online.

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E-commerce market players said that they are most looking forward to the creation of legal mechanisms for controlled online trade in alcohol and prescription drugs in 2023. By the end of 2022, Russian e-commerce exceeded the 5 trillion ruble mark, and the market growth rate was more than 40%. Marketplaces became the main growth driver.

Advisor to the Russian Academy of Natural Sciences, full member of the Russian Association of Pharmaceutical Marketing, expert of the RAEC/Pharma&IT cluster Vyacheslav Krasnov notes that the experiment has been expected by pharmaceutical manufacturers and players in the distribution chain for several years.