Over the past year, there has been a 91.6% increase in the use of e-commerce compared to 2020, according to a report published by Mastercard SpendingPulse. There has also been an expansion of over 80% in the sector. Check out how this affects customer service within companies.
Digital transformation is advancing at a rapid pace, showing an email list usa increase of over 90% in the use of e-commerce. Regarding revenue, in another study published by the MCC-ENET index, developed by Neotrust/Movimento Compre & Confie, in partnership with the Metrics Committee of the Brazilian Chamber of the Digital Economy, a significant increase of approximately 48% was recorded considering the same period.
“The strong growth in online sales in 2021 reveals a new consumer habit, with purchases migrating to the internet. Last year, we did not have critical periods of confinement and quarantine like in 2020, and even so, consumers adopted remote shopping to a greater extent. In November 2021, e-commerce represented 17.9% of retail sales, a record in the history observed since January 2018, when penetration was only 4.7%”, analyzes the person responsible for the Online Retail division at camara-e.net, Gastão Mattos.
This data confirms the trend that has been followed over the last few years, the importance of customer service both in winning over and retaining customers. Therefore, digital transformation is no longer a differentiator and has become an essential mindset for the commercial strategies of companies of different sectors and sizes. With a culture focused on customer experience combined with the benefits generated by virtual service networks, it is possible to stand out even in highly competitive markets.
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However, all this digitalization starts from a common denominator: the implementation of a digital culture within companies. To achieve this, all employees, from the collaborator to the leader or manager, must think of ways to use the potential and savings that the internet offers.
What are the advantages of virtual call centers?
Much more than just structuring a page for your brand, digitalizing a business encompasses several areas of a brand's strategy. To do so, it is necessary to implement a digital mindset within the organizational culture and use the various technological features available to streamline internal and external processes, as well as promote actions and strategies with the aim of increasing your company's profitability and productivity .
PBX (private branch exchange) is a manual telephone distribution system for companies, a model that preceded automatic systems, known as PABX (Private Automatic Branch Exchange) or PPCA (Private Automatic Switching Post). More recent, PABXs are automatic private branch exchange systems, and function as a private switching center that makes calls over the internet.
Growth in the use of digital channels reaches 84% in 2022
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