Starbucks
A good way to make someone like you vietnam number is to use their personal data. This not only attracts visitors, but also improves the quality of their service. It is important to ensure that buying coffee stops being perceived as something banal, but becomes an integral part of everyday life.
The individual approach also has a positive effect on efficiency, helps streamline work with orders; service is faster, which means profits grow. The company's use of this non-price competition strategy gives it advantages over competing coffee shops.
German beer
Non-price competition can be seen in the following example: French beer used to be very popular in Germany. West German companies made every effort to prevent the German domestic market from being filled with French beer.
German beer
Measures such as advertising German beer, price manipulation, and patriotic exhortations failed to influence consumer preferences. As a result, newspapers began to publish mass publications about how French beer contains harmful chemical additives, while German beer consists entirely of natural products. There followed heated debates, investigations, and inspections, and, ultimately, the demand for French beer nevertheless decreased, and local beer producers took the leading positions.
This story clearly demonstrates the influence of the media on consumers and the role they play in the marketplace. Advertising allows customers to create a certain image of a product, both improving and worsening it.