Soft skills are also crucial

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For this reason, it makes no sense to specify a minimum number of keywords per motif in editors' specifications - and certainly not in the double-digit range. Firstly, this will only fill the database with superfluous amounts of data, and secondly, the description will inevitably be superficial and lead to inadequate and frustrating search results. Aristotle once said that virtue lies in the middle . The opposite is just as ineffective: too few, too broad and too general keywords do not help the searcher. Images that have not been keyworded are actually worthless for companies. Producing the image generated costs, but finding it again in a database after some time is difficult and in turn generates research costs because you cannot search for meaningful terms. The chance of finding the right image is therefore close to zero. This particularly applies to large and extensive image databases, which are then overwhelming with their volume.

Even if it sounds trivial to repeat, the goal must be to enable customers to search effectively and quickly in the comprehensive and broad database. To ensure this, a few basic rules must be established.

Of course, people react to images in different ways, just as they are thailand consumer email list different. Everyone feels something different when they look at a subject, and the description of the image would be correspondingly different. However, since tagging is not about the subjective impression of the editor, but is a professional task, all employees should have a sensitivity for images and be aware of the responsible task of making an image findable, purchasable and usable.

This applies to agencies as well as to manufacturing, distribution or trading companies. The appropriate and researchable tagging of product images helps employees as well as end customers to find the right product (image), continue to use it or buy it. The first impression of a product is usually the product image and not the product description.

XMP/IPTC and EXIF ​​tagging standard
Most digital asset management systems offer so-called metadata fields in which you can store information about the image or media content in general. Metadata refers to data and information that describes other data. Metadata fields can be represented differently in different systems. DAM systems generally adhere to two keywording standards for images: the XMP/IPTC-IIM and the EXIF ​​standard. With both standards, the information is written directly into the file header of the corresponding file, as long as the file format allows this.