Give a boost to small-scale creators
Until now, Instagram has tended to rank content from large accounts first, giving their posts more visibility. This is because it generated greater user interaction with these types of accounts.
Over time, the social network has seen how the competition has been gaining ground, so it decided to analyze it and discover what was the key to this success. When we talk about its competition, we are referring in this case to Tik Tok, where the virality of the publications and the magnitude of the reactions are neutralized between large and small accounts, giving the same value to all users and offering them the same possibilities. Well, the secret is in the algorithm .
In this latest update, Instagram has taken an example effective south africa mobile numbers list from Tik Tok and has decided to stop giving priority only to accounts with a large number of followers, and also give a voice to small accounts, generating equality of positioning and visibility among its users, regardless of their magnitude within the social network.
How it works now
The social network has adopted a new behaviour, and from now on any content that is published will be shown to a small group of people, not necessarily followers of the user, and if this content brings a positive result, the radius will be expanded and it will be shown to a larger group. In all this, the number of followers of the user will not be relevant, since it seeks equal opportunities for viewing and positioning for all users.
Instagram now values original content
Goodbye to plagiarism and reposting of other people's content. It is very common to see accounts on Instagram, often with a large number of followers, in which their content is generated based on third-party videos, as well as accounts that are dedicated to reposting other people's content and, as they say, making a living off of it. This dubious and unethical method of gaining “Likes” and followers has been put in the spotlight and from now on the social network will detect these cases, blocking plagiarized content and giving visibility only to the original content.
In fact, Instagram has taken this issue seriously, since if it identifies that an account performs one of these actions more than 10 times in a 30-day period, it will stop giving visibility to the account in question. This can be reversed after 30 days from the last post uploaded that violates this rule.
What the social network intends with this is to boost the creativity of its users and promote the originality of content.
But what will become of the memes?
Fans of these funny images don't need to be shocked for the time being. Instagram will allow the use of third-party images when they have been modified or converted into what we commonly know as memes , so in this regard everything will continue as before.
Do we have to say goodbye to remixes too?
The answer is no. A remix is a dual-screen video, where a third-party video appears on one screen, and the user captures their reaction to this video on the other. In these cases, Instagram has decided to reposition this type of content, since in a certain way the social network was created with this being one of its functionalities.
Original creator tag
From now on, whenever a post is reposted, a text saying “ Original by [Creator Name] ” will appear next to it. On the other hand, if a user reposts content created by us, we will receive a notification crediting us as the original creators of that content.