Times New Roman is a serif font that embodies a traditional font style. Serif is suitable for traditional enterprises with a long history such as finance and insurance. It is associated with authority and long-standing institutions. Sans serif fonts are devoid of any embellishments, removing thefoot" to make them look more casual and modern. These fonts are versatile and suitable for a variety of industries. The sans-serif style makes text-heavy content easy to read, so these would be the best fonts for newsletters.
Arial and Helvetica are modern sans cameroon telegram database serif fonts but follow convention and are considered the best fonts for business emails. Fonts fit the brand. Fonts have personality. As I mentioned above, serif fonts are associated with a strict business tone. They often don't fit in with modern fashion brands. When designing your brand, you need to consider specific statements and nuances.
Ask someone with experience which font will work best for your brand, and learn about the role typography plays in marketing. Other Font Tips to Improve Conversion Rates Why do we put so much thought and attention into email writing in the first place? Well, it just so happens that email is an extremely important conduit and tool in the conversion process. Taking the time to plan the best email marketing strategy right down to the details (such as what font to use) plays a vital role in the implementation of CRO marketing.