How to combine a CPC and SEO strategy to improve my results?

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As strange as it may seem, designing a combined CPC and SEO strategy can greatly improve your marketing results. In fact, at Inka Marketing we dare to say that it is the ONLY way to exploit the full potential that both strategies can develop. Keep reading if you want to know why.

seo and ppc team

A CPC and SEO strategy to improve your results
In a CPC strategy, keywords compete with each other to r d directors email list show your ad for the search you want. However, more and more brands are entering the scene every day and search engines update their algorithms almost daily, so it takes a long time to keep our brands on the map.

Not to mention that SEO and SEM professionals navigate within a set of logical rules that change continuously and that, overnight, can destroy all our work if we have not updated our content according to these changes. Without knowing it, we are taking part in a wild game in which only the most capable of adapting will survive.

In an effort to keep up, businesses employ two separate avenues to get noticed: organic search and paid strategies. Historically, most businesses have treated these channels individually, but the reality is that organic and paid work better together. Like a symbiotic relationship, these individual contributors are even more powerful when combined. The key to getting found in the wild (aka the world wide web) is to take a holistic approach.