Strengthening the brand through advertising

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To show the trends that will be relevant in B2B advertising in this article, many sources were used: news from Russian and foreign sources, expert materials from famous marketers, research by the OneBite agency . Here you will find brief information on each of the relevant areas.



Trend 2. Studying the target estonia telegram number database audience and its detailed segmentation

Trend 3. Expanding the content plan

Trend 4: Adding digital experiences to the physical

Trend 5. Advertising through opinion leaders

Trend 6. Use of artificial intelligence

Conclusions

Trend 1. Strengthening the brand through advertising
The optimization of advertising budgets from 2020 to 2022 led to marketers, under pressure from managers, focusing primarily on leads and reducing costs. Due to this focus on short-term results, the global goal of working on the image was lost. In 2023, marketers discovered that brand strength greatly supports sales, because customers are more likely to look for partners with a name they can trust. This is precisely why there has been more brand image advertising, a trend that will continue in 2024.

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