4. GoPro
The renowned American company dedicated to the production of high-definition personal cameras has a really impressive YouTube channel. Its clients are people interested in photography and audiovisual materials.
That's why GoPro shares amazing videos of people doing extreme sports with landscapes that will leave you in shock.
The brand does good Inbound Marketing since it is not intrusive advertising, but it does share email database lists australia content that its customers will really enjoy.
And, besides enjoying it, they are motivated to use the product to make their own videos and share them on the channel. This is another excellent Inbound Marketing example to attract loyal customers. Right?
"Never without your book!" is the campaign that this Spanish federation has launched to promote reading year after year.
Their campaign covers topics of interest: best places to read a book, reading lists and reviews of the best books, among others. They spread this type of content through their social networks.
This is a good Inbound Marketing practice since the content is aimed at interesting, educating and entertaining.
So, in this sense, the Federation can be sure that its potential customers are really qualified, since it has carried out a good segmentation of its target audience.
6. Spotify
This digital music service, which gives you access to millions of songs, has managed to carry out a good email marketing campaign .
Personalization of your emails is really appreciated by your audience.
The music platform only sends emails if its content is of real interest to its users.
In addition, Spotify rewards its customers with exclusive emails, based on their preferences and tastes, in which they are notified about new content.
This is a good practice in Inbound Marketing, as it ensures loyalty. Users know that the brand recognizes them and is aware of their tastes and interests, which increases their trust in the platform.
7. Netflix
This American entertainment commercial company is dedicated to the transmission of series and films through multimedia streaming. And it has done a good job of being inspired by the philosophy of Inbound Marketing .
If you have seen the famous series “Narcos” you will know what I am talking about. Netflix partnered with “The Wall Street Journal Custom Studios” in order to create a unique advertising piece that they called “Cocainenomics”.
Cocainenomics is a combination of stunning graphics, professional reporting and multimedia features that tells the story of the cocaine business.