Decide on the goal of your website renewal

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When renewing a website, it is very important to set not only the concept but also the purpose and goal correctly. If the current site was built several years ago, there is probably a big gap between the purpose at that time and the current needs. This is an unavoidable phenomenon, and it can occur due to the change in devices, changes in web technology, and even the change in customer purchasing behavior that has caused a big change in the role required of websites.

Therefore, it is necessary not only to look at the issues with your current site, but also to properly benchmark it from the perspective of what other websites and competitors are doing as references.

By sorting through these and setting appropriate goals for your company's renewal concept, you can create a renewal plan that matches your objectives.

Another thing to keep in mind when doing this is the indicator known as "KPI." By deciding on a number of small indicators as KPIs, you can use them to check usage of our employment database the progress towards achieving your final goal. For example, if the goal of your website renewal is to "increase the number of inquiries," KPI indicators would be "reducing the bounce rate on the inquiry page" and "increasing the number of visitors from targeted search keywords."

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Select a production company to request a website renewal
Once the concept and goal of your website renewal have been decided, it's time to choose a production company to commission the renewal. The important thing to be careful of here is to avoid focusing only on the "website production cost" and overlooking the "cost of continuous operational improvement."

As mentioned above, the role of a website is gradually changing into a direct contribution to business. In other words, it will be difficult to maintain and manage a website unless you set a concept and goal, and ensure an operational system and efficient execution methods to realize them.