Trigger mailing from Skill Cup mentioning a big discount

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Triggers for sales funnels
Triggers in marketing are psychological moves by advertisers that use users' emotions to motivate them to take certain actions. Triggers are usually based either on fear (for example, FOMO - fear of missing out on your benefit) or on the desire to get as much as possible and as profitably as possible. Here are the main triggers that are most often used in setting up autofunnels:

an important problem that can be solved by contacting the company;
limited time offer, creating fear of missing out;
desire to save money – offer of a norway telegram database discount, promotional code, bonus, etc.;
Trigger mailing from Skill Cup mentioning a big discount


uniqueness – offering a product that no one else has, creating a sense of exclusivity;
status – emphasizing, through the company’s product, one’s belonging to the upper class of society;
simplicity - emphasizing that obtaining the product will not cause any trouble at all;
sociality – selling through demonstrating belonging to a certain community of like-minded people;
prospect – a large set of benefits in the future that the purchased product or service will bring;
guarantee - the ability to "roll back" the transaction if something goes wrong, for example, to get your money back or to make a free return of the goods;
expertise – the company shares unique useful information, gaining trust;
Habit is one of the most powerful triggers, which usually works on regular customers. If a person is used to buying or paying for a subscription, he will rather continue to do so than go to competitors.
Example of a trigger mailing from an autofunnel from Yandex.Practicum using a limited offer period and interactivity